Collecting Interests Change With the Times

Recently I have had several discussions with various antiques, ephemera, and book dealers about changes in collecting interests. Antiques dealers cite the loss of interest in Victoriana, carnival glass, pressed glass, china, and many of the 1970s-80s “collectibles” that were issued for “collectors.” Booksellers note flagging interest in Western Americana, reference books that have been digitized online, and a slump in the collectible children’s books market. The last generation’s nostalgia moves along with the generations. It’s a constant trend, and a sharp seller will not only note what is coming on, but will try to see what will be sought after in future. 

As a dealer in ephemera – including  postcards  -- I have, over the years, seen many changes in collecting interests involving  these little pasteboard artifacts. 40 years ago there was an earnest group of collectors seeking Pioneers (the earliest postal cards), “Gruss  Aus” (greetings from) as well as late 19^th and early 20^th Century artist-signed illustrated cards and cards on specific topics and holidays. Christmas, New Year, and scarcer holiday cards such as July 4^th, President birthdays, Labor Day,  Groundhog Day, and Halloween were popular. In the 1940s, linen cards appeared and until the 1980s or so these were pretty much despised. The 1950s saw chrome (color cards with shiny surfaces) replace linen, and these are still mostly shunned.

There was little interest, coming into the 1970s era, in Easter or Thanksgiving cards although some of the best-collected illustrators designed many of them.  I had a personal interest in cards depicting poultry, and I bought a considerable number of Easter and Thanksgiving cards during the time when they were sold for 25 cents, or five for a dollar, or some few special ones were even a dollar or so. I favored cards with chickens and other barnyard fowl, which led to rabbits and hares and other offshoots, such as anthropomorphic versions of the same subjects – animals dressed in human clothing, playing human games, driving vehicles such as autos and trains. Another sidebar was animals pulling carts. (These were for my personal collection, which I still retain.) Beware that collecting postcards can lead to expanded interests!